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About Us

Core Capabilities

Sales representation and territory development

Technical training and product education for distributors and contractors

Specification support and product promotion

Customer service and field-level technical assistance

Distributor and contractor engagement programs
A Legacy of Regional Expertise

Company Overview

Founded in 1958 and headquartered in Salt Lake City, Utah, with an additional presence in Boise, Idaho, The Lovell Company is a dedicated plumbing manufacturers’ representative agency serving Utah and Southern Idaho. We partner with leading plumbing manufacturers to provide outsourced sales representation, marketing, technical training, customer service, and territory development across the Intermountain West. Built on decades of market knowledge and long-standing relationships, The Lovell Company supports manufacturers, distributors, contractors, and specifiers who need more than basic sales coverage. They need deep local relationships, technical credibility, and consistent follow-through that helps drive measurable growth in the region.

Our Product Scope

Strategically represented plumbing product lines positioned for regional growth.

We represent leading plumbing manufacturers across multiple categories, supporting wholesale distributors, contractors, and specifiers with product expertise and localized promotion.

Product Categories We Represent

Residential and commercial plumbing systems

High-End luxury showroom fixtures for custom projects

Mechanical and specialty plumbing products

Specification-driven and engineered product lines

Our focus is not just coverage but market penetration. We help manufacturers introduce new products, gain specification approvals, and increase distributor sell-through within our territory.

Our Mission & Values

Mission
To serve as the most trusted plumbing manufacturers’ representative in our region by combining disciplined sales execution with technical enablement and responsive service.

Operational Values
We build trust through long-term relationships and consistent follow-through, provide the technical credibility needed for confident specification and installation, and respond quickly to meet the urgency of distributor and contractor timelines.

Who We Serve

Contractors
Practical product training, jobsite support, and responsive technical guidance to keep projects moving.
Builders / Developers
Reliable product representation and specification support aligned with project timelines and performance standards.
Distributors
Consistent sales coverage, counter training, and market development that drive sell-through and brand growth.
Architects / Engineers
Accurate documentation, technical insight, and specification assistance that support confident product selection.
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